Thousands of companies manufactured matches worldwide and used a variety of fancy labels to make their brand stand out. The match boxes had unusual topics but some were much prettier than others. This cover features a beautiful woman. Aarti (Hindi ????), also spelled arathi, aarthi (from the Sanskrit word "????????" with the same meaning) is a Hindu religious ritual of worship, a part of puja, in which light from wicks soaked in ghee (purified butter) or camphor is offered to one or more deities. Aartis also refer to the songs sung in praise of the deity, when lamps are being offered.