The natural beauty of a peacock combined with the perfect shape and color of an apple was enough for this packing company. It did not hurt that the owner's name was Peacock. Fruit and vegetable crates were stacked for transport all over the world and to identify one brand from another the growers and pickers developed fancy labels for the sides of the boxes. At one time Tasmania, Australia was a major producer of pears and apples for the entire world. Times changed and almost all the growers went down under.