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Biscuits Lefevre-Utile

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Alphonse Maria Mucha (1860 - 1939) was a Czech Art Nouveau painter. However, he did a great many posters and prints. The period of his work has become known as the Belle Epoque. Here is an advertisement for a brand of cookies, the poster features an attractive young lady with poppies and shafts of wheat in her blond hair. Her left arm extends outwards as she offers the viewer a dish of wafers. The woman's dress is decorated with a pattern of sickles and wheat, indicating the origin of the product. The company’s stylized initials (”LU”) are incorporated into the portion of the golden border that protrudes into the picture.