William Frederick "Buffalo Bill" Cody (February 26, 1846 – January 10, 1917) was an American scout, bison hunter, and showman. Buffalo Bill started performing in shows that displayed cowboy themes and episodes from the frontier and Indian Wars. He founded his Buffalo Bill's Wild West in 1883, taking his large company on tours throughout the world. He was an amazing showman and excellent at marketing. This poster is one example of his self promotion of his Wild West Shows.