Radiola, an exciting new device, a radio receiver, captivates the woman's attention as she listens to broadcasts from many different cities and countries like Prague, London, and Berne. Leonetto Cappiello (9. April 1875 in Livorno, Italy – 2. February 1942 in Cannes, France) was an Italian poster art designer who lived in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design.