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The Chap Book: "Blue Lady"

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Bradley’s second design for The Chap-Book, known as “The Blue Lady.” Bradley is credited with popularizing the two-dimensional poster style in the U.S. William H. Bradley (10 July 1868–1962) was an American Art Nouveau illustrator and artist. Nicknamed the "Dean of American Designers", he was the highest paid American artist of the early 20th century.