Up N' Atom California Carrots
This vegetable crate label was used on Up n' Atom Brand Carrots, c. 1950s: 'Up n' Atom Brand California Carrots. Produce of U.S.A. M.L. Kalich & Co. Main Office, Watsonville, Calif.' Crate labels were a frequent means of marketing fruit and vegetable packer brands at the turn of the century.