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Up N' Atom California Carrots

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This vegetable crate label was used on Up n' Atom Brand Carrots, c. 1950s: 'Up n' Atom Brand California Carrots. Produce of U.S.A. M.L. Kalich & Co. Main Office, Watsonville, Calif.' Crate labels were a frequent means of marketing fruit and vegetable packer brands at the turn of the century.