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Le Frou Frou

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Leonetto Cappiello (9. April 1875 in Livorno, Italy – 2. February 1942 in Cannes, France) was an Italian poster art designer who lived in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. Le Frou Frou, journal humoristique, 20 centimes. Advertising poster by Leonetto Cappiello shows a can-can dancer holding a copy of "Le Frou Frou" while she dances.