Advertising for the "Snow Flower" brand of biscuits. The poster is reminscent of Japanese prints in its style and lines. Leonetto Cappiello (9. April 1875 in Livorno, Italy – 2. February 1942 in Cannes, France) was an Italian poster art designer who lived in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design.