Leonetto Cappiello (9. April 1875 in Livorno, Italy – 2. February 1942 in Cannes, France) was an Italian poster art designer who lived in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. Poster showing Odette Dulac, wearing rings on every finger and flinging her skirt. Odette Dulac (born 14 July 1865) was a French actress, singer and diseuse in the manner of Yvette Guilbert.