Thousands of companies manufactured matches worldwide and used a variety of fancy labels to make their brand stand out. The match boxes had unusual topics but some were much prettier than others. Radha also known as Radhika Devi Singh (Devanagari: ????, IAST: R?dh?), also called Radhika, Radharani and Radhikarani, is almost always depicted alongside Krishna and features prominently within the theology of today's Vallabha and Gaudiya Vaishnava sects, which regards Radha as the original Goddess or Shakti. Radha is also the principal god of worship in the Nimbarka Sampradaya, as Nimbarka, the founder of the tradition, declared that Radha and Krishna together constitute the absolute truth. Radha's relationship with Krishna is given in further detail within texts such as the Brahma Vaivarta Purana, Garga Samhita and Brihad Gautamiya tantra.