Thousands of companies manufactured matches worldwide and used a variety of fancy labels to make their brand stand out. The match boxes had unusual topics but some were much prettier than others. Ganesha is widely revered as the Remover of Obstacles and more generally as Lord of Beginnings and Lord of Obstacles (Vighnesha (Sanskrit: ???????; IAST: Vighne?a), Vighneshvara (Sanskrit: ??????????; IAST: Vighne?vara), patron of arts and sciences, and the deva of intellect and wisdom