Thousands of companies manufactured matches worldwide and used a variety of fancy labels to make their brand stand out. The match boxes had unusual topics but some were much prettier than others. ?ri Sathya Sai Baba (born as Sathyanarayana Raju (23 November 1926 – 24 April 2011[4]) was an Indian guru, spiritual figure,mystic, choreographer, philanthropist and educator.[5] He claimed to be the reincarnation of Sai Baba of Shirdi who was considered a god and a miracle worker, whose teachings were an eclectic blend of Hindu and Muslim beliefs, and who died in 1918.