Spanish oranges are promoted on this citrus crate label with a fish serving food like a waiter. These select oranges (Naranjas Selectas) are grown by the El Realengo company in Carcagente, Spain and traded under the name "Servido." Vegetable and Fruit crate labels were produced between the 1890's and 1950's to highlight one brand over another and increase sales in a market with fierce competition. Printed cardboard boxes made this art form obsolete.