An advertising poster from France entitled "The First Lesson." Antonie Bord was one of France's most popular piano manufacturers, building pianos by the thousands annually. Bord was established in Paris in 1840, and enjoyed huge success for over a century. Bord instruments are very popular today in Europe, but they are somewhat scarce here in America. In 1934, Bord was purchased by the illustrious Pleyel Piano Company of Paris. A. Bord was discontinued around 1960. Eugène Ogé (1861-1936) was French poster artist with a unique and playful style.